Glamour versus Grunge

20 Sep

How do you embrace a new style when it feels very different to your own?

Fashion is always changing and reinventing itself. At the end of London Fashion Week you get a chance to ponder and think about what the key trends and looks are for the next season, and how you’ll be able to incorporate them into your own style.

Dream Girl is all about helping women to look as fabulous as they feel, about chopping and changing your hairstyle as often as you want to. We often feel like we have a signature style and we tweak and adapt it depending on changing fashions.

But what do you do when a style is marked as being “the hot new thing” and it’s completely opposite to what you like?

There’s a tug of war happening in hairstyles and it’s only going to get bigger by Spring 2014.

For the past few years there’s been a real trend for glamour. High maintenance, shiny, glossy, coiffed hair. Think Kate Middleton, Cheryl Cole, Selena Gomez. Their locks are super styled with long rich colours, perfectly finished styles with plenty of bounce and a soft curl at the tips.

It’s often recreated with hair extensions and curlers. You set your hair before a big night out and achieve the maximum volume possible. The blow dry is a quick fix to match it.

Yet at London Fashion Week we’ve seen more a grungy style. Hair isn’t as perfectly finished. It’s a breezier more relaxed style.

If you’re someone who likes to be on trend, but also likes to look coiffed then how do you marry the two?

You can still go for a glossy finish but incorporate some of the elements of grunge. Comb a rough centre parting, blow dry or add curlers to add volume and then as you’re drying and finishing scrunch wax through the locks to add texture.

Texture, remember, is the name of the game when it comes to this style. You want movement. Lank and limp hair might look good on a catwalk model at a fashion show but it might not translate onto the high street. Instead take elements and twist them to suit yourself. So use a wide barrelled brush to add movement and volume when you’re styling.

Try a slightly off centre parting. Add texture by running wax through the tips. You don’t want to look too done, but you still want you hair to look healthy and shiny.

Match the style with a paired down makeup. Dewy skin, pale rosy lips and made down eyes are ideal for the daytime. In the evening if you want something a bit fancier do for a bright lip, a pink or a deep red stain that’s eye catching and bang on trend.

Remember it’s our End of Summer Sale at Dream Girl with up to 30% off

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